List of Subjects in MBA (Marketing) - AIOU Islamabad 3-1/2 Years MBA Program

Department of Business Administration of Allama Qbal Open University offers postgraduate degree in Masters of Business Administration for the duration of three and half year (3-½ years)  with four specializations, i.e., MBA (HRM), MBA (Banking & Finance) B&F, MBA (Marketing Management) and MBA (IT). Each of the MBA program consist of 96 credit hours except MBA (ITM) which is a 100 credit hours program. 

MBA (Marketing Management)

AIOU MBA specialization in (Marketing Management) 3- ½ Years duration programme spread over 07 Semesters consisting 96 credit hours, 30 Courses / Subjects and a Final Research Project. Semester wise list of subjects in MBA (Marketing Management) are listed in the following table

First Semester
Course Code	Courses Title	Credit hours
8501	Financial Accounting	03
8502	Human Resource Management	03
8503	Entrepreneurship	03
8504	Basics of Technical English	03
8505	Business Policy & Strategy	03
8506	Management Theory & Practice	03
Second Semester
8507	Management Information System (MIS)	03
8508	Managerial Accounting	03
8509	Production & Operations Management	03
8510	Business Research	03
8511	Marketing Management	03
8512	Business Ethics	03
Third Semester
8513	Financial Management	03
8514	Business and Labor Laws	03
8515	Consumer Behavior	03
8516	Project Management	03
8517	Organizational Behavior	03
Fourth Semester
8522	Managerial Economics	03
8527	International Marketing	03
8528	Marketing of Services	03
8529	E-Marketing	03
8530	Distribution Channels	03
Fifth  Semester
8535	Advanced Research Methods	03
8536	International Business	03
8537	Strategic Marketing	03
8538	Strategic Human Resource Management	03
Sixth Semester
8547	Seminar in Marketing	03
8548	Strategic Brand Management	03
8549	Retail Management	03
8550	Managing Non-Profit Organizations	03
Seventh Semester
8565	Research Project – MBA (Marketing)	06
	Total Credits	96

List of subjects in MBA (HRM) 2 Years duration

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