This is not aiou solved paper it is just an past paper of Bachelor programme of AIOU semester Autumn 2006 course code 138 paper of Mktg thy & Prac. B.A/ graduate level Old paper there are some examination questions on subject Marketing theory and practice (138) that was come in this paper. To see all other questions details, you can check all previous old exams papers Al lama Iqbal Open University as well as this one given here:
- Time : 03 hours & Total Marks 100 and Passing marks 40
- AIOU B.A, BSc, B.Com, BBA (Bachelor /Graduate Degree)
- Paper Name: Marketing Theory and Practice Course Code (138)
- Allama.Iqbal.Open.Uni Pakistan Semester: Autumn 2006
Market Theory & Practice is very interest course. In the above given MTP following main questions given for solution i.e. Concept of marketing and 4Ps, Compnaywide Strategic Planning and four steps of strategic planning, Micro and Macro Forces that effects companies to serve their customers, Importance of Informance to the company, Stages in buyer's decision process, levels of market segmentation and basis for segmenting, Products classification and services.
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