AIOU B.A Exams Old Paper Principles of Marketing Code # 470 Autumn 2006

In Autumn 2006 Semester Allama Iqbal Open University was taken BA final Exams through various types of papers on different subjects, BA Paper 470 Principles of Marketing was one of them. Paper time was three hours and out of hundred marks students were required to get at least forty marks to pass this paper. 

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Important Topics of the subject:

Marketing itself a crucial and important topic for commerce and management professional and students. According to level of B.A / B.Com students of AIOU key topics needs to be more focused are What is marketing, Definition of Marketing, life cycle of product, Application of Marketing in real world scenarios, Importance of Marketing in terms of profits, increase in sales and business planning, importance of Marketing Information System and its stages, objectives, policies and plans basic concepts, term Market Penetration, consumer behavior and motivational factors including Occupation, Religion and Education, Role of Middleman, Market distribution activities, elimination of middleman or Disinter-mediation, Importance and role of banks and insurance organizations in marketing, effects of societal cultural environment on marketing, Wholesalers and retailers role in marketing, marketing and sales promotion, market segmentation, publicity vs advertising, Marketing mix and Product, Price, place and promotion, societal marketing, CSR Corporation Social Responsibilities, MKTG stands for marketing, Business-to-business, Marketing Analytics and market competition etc.