Department of Mass Communication In Autumn 2006 Semester Allama Iqbal Open University was taken BA final Exams through various types of papers on different subjects, BA Paper Advertising 461 was one of them. Paper time was three hours and out of hundred marks students were required to get at least forty marks to pass this paper.
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Important Topics of the subject:
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Important Topics of the subject:
What is advertising and its strategies and techniques, and Socio-Economic affects of advertising, Kinds of advertising, advertising campaign and role of media, Characteristics and duties of copywriters, International Advertising, Art Work and Layout, advantages of advertisements on T.V and Radio, Trademarks and slogan in advertisements, advertising in Pakistan, Ethics in advertising, Basic functions of advertising agencies, Suitable media for successful advertising, Diffusion of advertising message, Copy attributes and functions, Visualization, steps involved in a good advertising campaign, duties and responsibilities of an advertising departments in an organization.
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