B.A Marketing Management 447 (AIOU-Old Paper) Autumn 2006

It is allama Iqbal Open University Islamabad Course Code 447 Marketing Management old paper for Autumn 2006 semester paper timings 3 hours, passing marks 40 out of 100. Five questions were required to attempt from eight questions as shown below:

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In all eight questions given in above paper following major topics of marketing are include like Functions of Marketing Management, Market existence without marketing management, Characteristics and Definition of Marketing Plan, Principles of organizing, what is marketing audit? elements of marketing audit, explain marketing information system with appropriate examples, inventory control management, too small or too large inventories and stocks, wholesaler, Training for sales force, middleman relationship with prices.